Choose a number to explore my journey in AI, strategy and leadership
Hello, I’m Shaadi, an AI Strategist with over 12 years of experience in management consulting, including 9 years dedicated to AI implementation & strategy.

ai expertise
By blending technical proficiency with strategic insight, I’ve led multi-disciplinary teams to develop and deploy transformative AI initiatives. As IBM’s UKI Trustworthy AI Lead, I’m deeply committed to fostering responsible and ethical AI adoption, ensuring organisations can harness the power of AI to achieve sustainable growth.
Strategic Leadership
Advised C-suite executives on AI strategy and implementation, building roadmaps, governance frameworks, and delivering executive-level presentations and board updates.
AI IMPLEMENTATION
Spearheaded the creation and launch of AI-powered solutions, such as an HR Digital Assistant for 8,000 employees at a major Telco and a Conversational Banking platform for 2M+ customers in a UK retail bank’s mobile app.
ai strategies & centres of excellence
Led high-impact AI strategies, including identifying 100+ use case roadmap creation and launching AI Centres of Excellence for key clients in Energy & Utilities and the Public Sector.
innovative ai projects
Led global AI initiatives such as the development of an AI Maturity Model. Sold a first-of-a-kind Large Language Model (Generative AI) analytics project in the UK.
AI Consulting in Australia
Built a $2M+ opportunity pipeline in AI strategy, customer analytics, and knowledge management for major Australian financial institutions, achieving a perfect NPS score of 10 from a key ANZ Banking client.
AI Training and ENABLEMENT
Led teams to create AI learning pathways for all skill levels and promoted Trustworthy and Responsible AI practices. Delivered AI training to clients and colleagues, including Virtual Assistant designers and developers.
credentials
SKILLS
+ Project & Programme Management
+ Design Thinking
+ Agile Methodology
+ AI Strategy
+ AI Governance / Risks & Ethics
+ AI Use Case identification
+ Business Case creation
+ Experience in: Python, Java, HTML, JavaScript, UNIX, SQL
+ AI Cloud Services: Expertise in multi-cloud platforms, including IBM, AWS, and Azure services.
EDUCATION
LANGUAGES
CERTIFICATIONS
+ Scrum Master Certified
+ Chartered Management Consultant
+ ISTQB Certified Tester Foundation
+ IBM AI Skills Academy graduate
key skills

AI Strategy

project leadership

consulting

application development

global strategy
achievements
SALES GENERATION
Generated £10M+ in sales opportunities, securing new projects and expanding AI adoption across industries.
AI-Powered Solutions
Led the development of an AI-powered chatbot for a major UK bank, implementing an agile cognitive Proof of Concept for handling first-level customer queries. Launched an AI digital advisor for a UK Telco, resulting in a beta release to 16,000 customers and influencing future sales.
ai strategies & centres of excellence
Led high-impact AI strategies, including identifying 100+ use case roadmap creation and launching AI Centres of Excellence for key clients in Energy & Utilities and the Public Sector.
AI Value Assessment
Conducted an AI value assessment for a major UK bank, identifying key opportunities and leading to the sale of a subsequent phase of work.
Technical Development
Developed website analytics tools and managed the technical design and implementation for a major UK retailer.
Leadership Recognition
Recognised with multiple Service Excellence and Culture Catalyst Awards from IBM leadership for outstanding contributions.
Team Leadership
Directed multidisciplinary teams across multiple geographies, ensuring seamless delivery and fostering innovation in AI solutions.
Community Engagement
Actively involved in Women in Tech events and serve as a corporate ambassador for Women of MENA in Tech.
choose me to help you build your strategy

I work with clients to align AI opportunities with their priorities, combining AI with other technologies and change initiatives to deliver value. I advise on Responsible AI practices throughout the AI lifecycle and build multidisciplinary teams to create impactful solutions.
AI STRATEGY & IMPLEMENTATION
LEADERSHIP & COLLABORATION
RESPONSIBLE AI ADVOCACY
Values & Vision
Throughout my career, I’ve been passionate about shaping and executing AI strategies that deliver tangible business value for multinational clients. By blending technical proficiency with strategic insight, I’ve led multi-disciplinary teams to develop and deploy transformative AI initiatives. As IBM’s UKI Trustworthy AI Lead, I’m deeply committed to fostering responsible and ethical AI adoption, ensuring organisations can harness the power of AI to achieve sustainable growth.
mission statement
AI Strategy & Growth
I co-create AI strategies that drive growth while aligning technology with core human values: connection, curiosity, and creativity.
Empowering Individuals
I leverage AI to free people from repetitive tasks, empowering them to uncover innovative solutions, build stronger relationships, and enhance well-being.
Responsible AI for the Future
I advocate for Responsible AI and collaboration, aiming to build a future where businesses thrive, workplaces inspire, and progress accelerates in the direction of purpose.
flexible work advocate
I currently work a 4 day work week and I believe technology can help you achieve this and more. I speak on this topic on panel discussions and podcasts.
articles & talks
I have actively participated in numerous discussions and events exploring the transformative impact of AI on our work, including its applications and implications within the energy and utilities industry, learning and education, and the development of AI strategy and governance frameworks.
Consulting Case Study
Read My Consulting Journey To CHMC
Talks At Innovation Valley
AI and Future of Work & Education
Artificial Intelligence Webinar
Listen to me on the Artificial Intelligence & the four-day workweek Webinar.
Work Time Reduction Panel
Artificial Intelligence & the four-day work week.
INDUSTRIES I HAVE WORKED WITH
BANKING
INSURANCE
ENERGY
TELECOM
RETAIL
Let’s unlock the future of AI together!